HW 4-18

1.http://www.treehugger.com/galleries/CoolAds-Fiat-Panda.jpg

The ad I found is for the car-maker Fiat, advertising their cars as easier on the environment. The only words they use are "Engineered for a lower impact on the environment," and underneath that it says, "The lowest CO2 emission car range in Europe." The image they use shows a panda in the driver's seat as the car crashes. The obvious techniques they're using are, simple solutions (buy a fiat save the environment), symbols (the panda is an emblem of the conservation movement, it's on the WWF logo) and warm fuzzies (again the panda, who doesn't love em?)just to name a couple. The ad plays off the environmental concerns of people in order to move automobiles.

2. I'm going to follow Alternet this week. Alternet is an organization that thinks journalism should serve a purpose beyond merely informing. They think it should inform and guide the community toward and through positive changes. They try to do this by not only aggregating important, interesting, or overlooked articles, but by engaging a wide user-base in an attempt to educate people using the internet community.

HW 4-7

I feel that the crisis of democracy in this country has fundamental and unbreakable connections to the yawning divide between the rich and the poor. We actually have two systems of governance in this country. The first is democracy and it is the more iconic of the two. Democracy attempts to give everyone an equal say in the affairs that pertain to them. The second system of governance is that of money. Money is many things to us, it's power, it's time, but it's best articulated as a source of supreme motivation, and as expected the uneven distribution of wealth belies an uneven distribution of power. Corporations have been cursed into entities that by law can't be concerned with anything but maximizing profits. Even the CEOs and board members have to fall in line with this rule or they are accused of misleading the shareholders and often are deposed from their thrones. However, there is good news. In this country we have free will, choice. We can choose to patronize some and ignore others. The fall of democracy was preceded by an increased faith in the dollar over people. My vision for a true and just democratic society first requires that people care. We need to banish the idea that one person can't make a difference. It's true that most people can't do much, but what we can do is tell others. Next, we need to collectively realize that the importance of any material object is determined solely by how much we invest in it. A hundred-dollar bill is only worth that much because we all agree on it. In my vision for a just democracy we will have to rein in capitalism and realize that in our current system, unrestricted growth in a finite system, capitalism is essentially cancer. The NIMBY-ers are an excellent start towards realizing that the lofty dreams of individuals aren't are unattainable as we first thought.
2.After observing the outside world and comparing it to the televised one a number of stark physical differences are apparent, but just as interesting to me is my own number of psychological differences while in two contrasting mental environments. Looking at THE screen versus out A screen the first noticeable difference is the level of activity. On the screen I notice much more movement, while outside there is some calm. I was reminded of culture jam when watching commercials on the TV. They seem to jump around a lot and every time the screen shifted from show to advertisements the volume jumped about ten notches, I always turned it down almost immediately. The show I was watching was about animals so I was getting some natural stimulation, but what I noticed was the presence of the camera. The camera frames what you're viewing and separates you from it. In fact, as I thought about it, the people on TV, the programs, are like a sort of composite person. Especially after working from behind the lens it's interesting to note how the auteur can shape reality, the sights and sounds, when they appear and where and the speed of it all. It's like Alex Carey's education and propaganda argument. In a way, a large number of television programs are, by his definition, propaganda. Writers and producers set up certain characters to be relate-able and others to be despised based on how they want the viewer to feel and react. Now, I'm not saying all forms of film and television, video recordings, are bad. But what we should remember when watching them is that someone designed that programme to elicit specific responses at specific moments in specific ways, we can always hope though, that they're on our side.

HW 3-30

1. Right off in chapter 8 I was blown away by the attempts of the WEF to relabel sludge, biosolids. Secondly, was the revelation that the water-based sewage system is relatively new and it is inefficient and polluting. Most shocking is that there are available dry toilet technology which we completely ignore. My third observation was the discovery of how much human waste is used to fertilize our food, this could be ok if it was properly developed compost, but it isn't, it is sludge filled with heavy metals and toxicants. I laughed at the ICPABUMWSLRBP's attempts to change the portrait of sludge by challenging the "widely-held notion that sludge smells bad". What a load of crock. Finally, after reading about New York City's attempts to pawn off their sludge on, essentially everyone, I really hope that none of it made its way into Vermont illegally.
My question for chapter eight is, considering that using sludge for methane production is likely the most environmentally sound way of disposing of it, is the only obstacle to this goal price? Can we change cultural paradigms to recognize that money is not the ultimate universal truth?
2. In chapter 9 I was first blown away by efforts of the chemical agriculture industry to discredit Carson's Silent Spring. Monsanto even published a parody, The Desolate Year, to envision a world without pesticides. I was next surprised by the counter-protest groups sponsored by industry, my favorite being the Coalition for Vehicle Choice in response to the threats against cars. Thirdly, I both hate, and am intrigued by, E. Bruce Harrison. He actually makes an interesting argument when he points out that Earth Day has become divested and separated from its grassroots constituents in part due to its status as what Harrison calls a, "multi-million dollar environmental bureaucracy,". Fourthly, I'm torn by the state of environmental non-profits. I'm worried that the corporate donations are diluting the movement as each corporate sponsor takes some of the organization's public credibility in exchange for monetary support. It may be a necessary evil, but I'm scared that Harrison is right in saying that nonprofits really want to, "ensure the wherewithal that enable it to green." meaning its existence is more important than its message. Finally, the most shocking thing I saw was Ron Arnold's bold agenda for Wise Use, "We intend to wipe out every environmental group, by replacing it with a Wise Use group." After reading the article before this claim and hearing what Wise Use is, this statement scares me more than anything else.
My question for Chapter Nine is, Is there a place for corporate money in the environmental movement, or is the potential hypocrisy too great?
3. My group is myself, Casey and Colin and we are going to do a PSA about conserving water and electricity by striving to turn off electronic devices, and by turning those faucet knobs all the way. I'll be spearheading the editing thanks to two previous years of film majoring.