HW 4-18

1.http://www.treehugger.com/galleries/CoolAds-Fiat-Panda.jpg

The ad I found is for the car-maker Fiat, advertising their cars as easier on the environment. The only words they use are "Engineered for a lower impact on the environment," and underneath that it says, "The lowest CO2 emission car range in Europe." The image they use shows a panda in the driver's seat as the car crashes. The obvious techniques they're using are, simple solutions (buy a fiat save the environment), symbols (the panda is an emblem of the conservation movement, it's on the WWF logo) and warm fuzzies (again the panda, who doesn't love em?)just to name a couple. The ad plays off the environmental concerns of people in order to move automobiles.

2. I'm going to follow Alternet this week. Alternet is an organization that thinks journalism should serve a purpose beyond merely informing. They think it should inform and guide the community toward and through positive changes. They try to do this by not only aggregating important, interesting, or overlooked articles, but by engaging a wide user-base in an attempt to educate people using the internet community.